Why Supporting Black Businesses Uplifts Local Communities | Behind the Business with Do Well

April 5, 2023 Pharaoh

The Do Wells explain their decision to provide healthy beverage options in Chicago’s South Side and why it’s important to continue supporting Black businesses.

Do Well creates all-natural craft beverages. There are no artificial flavors, sweeteners, or colors. Malaika and Michael Wells started Do Well with pop-up events. Eventually, they began offering craft beverages in other small businesses. Once the pandemic hit, they became an e-commerce business while continuing to sell their beverages wholesale in stores and restaurants.

In addition to telling the story of their business, Malaika and Michael Wells discuss generational change, being Black business owners, inequality, the history of Black business, positivity and togetherness.