The history behind racial stereotyping | Erika Hall | TEDxColumbiaUniversity

African American or Black, Latinx or Hispanic — How do you know which labels to use to describe yourself and others? Business Professor Erika Hall shares research on the hidden stereotypes embedded in racial labels. By bringing these associations to light, she suggests ways to honor someone’s cultural identity while mitigating potential bias. Learn effective strategies to navigate uncomfortable situations by feeling confident about which labels to choose.

Erika V. Hall is an Associate Professor of Organization and Management at the Goizueta Business School at Emory University. As a trained social psychologist, her research explores the powerful impact of stereotypes and the hidden content within them. Hall earned a PhD in Management & Organizations from the Kellogg School of Management at Northwestern University. Professor Hall’s work has appeared in academic journals such as Academy of Management Review, Journal of Applied Psychology, Psychological Science, and American Psychologist, and media outlets such as The New York Times, The Washington Post, The Atlantic, and NPR. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

source