The Dirty Business of Black Oxygen Organics (The MLM Who Sells Magic Dirt)

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Welcome to Multi Level Mondays, a weekly series all about multi level marketing, pyramid schemes, and ponzi schemes.

In 2020, MLMs made headlines by catapulting in popularity as people remained trapped in their homes, desperate for a little extra cash, and hopeful for a miracle cure-all that could save them from Covid-19. One of the most prominent MLMs out there was, BOO, a company claiming that their magic dirt could heal every disease or disorder known to mankind. But, while their customers and sellers pushed the product desperately on social media, others were paying attention to their rise, less than thrilled by their “cure-all” advertising.

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Writers/Researchers/Helpers:
Jess Hubbert

This episode was edited by:
Catechism:
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Kelpie
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Michael:
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Collin Robinson twitter.com/CollinR027
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Natidrovo:
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The Mysterious Brian

This episode’s audio was mixed by:
@GThomasCraig

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Outro song is Cake by Retrovision

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#iilluminaughtii
00:17 Black Oxygen Organics
02:54 The Rise of BOO
07:11 Exposing BOO
13:21 Government Interventions and Lawsuits
19:58 AD
22:20 The Fall of BOO
28:58 Outro

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