P DIDDY on Conflict With DIAGEO and Navigating Corporate America as a Black Entrepreneur

P Diddy opens up about the challenges of navigating Corporate America as a person of color and his fallout with Diageo. He discusses how he initially partnered with Cîroc to help with diversity, but always with the goal of owning his own brand and building generational wealth for his family and community. When corporate barriers stood in the way, Diddy chose purpose over profit, fighting for equal opportunities and highlighting the larger struggle for equity in business.

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