Chick-fil-A Responds to Outrage After Misconstrued Tweet, Admit They Used ‘Poor Choice of Words’
Chick-fil-A landed themselves in hot water on Friday, after replying to a customer asking for spicy chicken nuggets.
The popular fast-food chain sparked backlash on Twitter after their response apparently referred to the Black community in a way that could easily be misinterpreted.
A Twitter user wrote to the company’s account, “grilled spicy deluxe but still noooo spicy nuggets…………@ChickfilA…..”
To which Chick-fil-A’s official Twitter replied: “Your community will be the first to know if spicy items are added to the permanent menu, Don!”
Your community will be the first to know if spicy items are added to the permanent menu, Don!
— Chick-fil-A, Inc. (@ChickfilA) September 9, 2022
Many were taken aback by the response, accusing the chain of calling out the original poster’s race, who was Black. The term “your community” had many questioning whether it was a subtle racist remark, and asked for clarification.
On the other hand, other Twitter users dug up past tweets from the fast food restaurant, claiming they frequently use the words “your community” in response to inquiries.
“All jokes aside, they reply like this frequently,” explained the Twitter used who vouched for the company.
All jokes aside, they reply like this frequently. pic.twitter.com/RWmEyGDpud
— FixItJesus (@FactsinatedbyTV) September 10, 2022
The reply quickly went viral, as users debated whether the person behind Chick-fil-A’s account did in fact intend to be derogatory.
“What do you mean by “your community”???????” asked one user.
What do you mean by “your community”??????? https://t.co/zHF0wHaV8y pic.twitter.com/ERpAlmdnDi
— Olive (@Theolivepit04) September 10, 2022
“explain yourself – QUICKLY,” wrote another user.
explain yourself – QUICKLY. 🤨 pic.twitter.com/AaFeMqfuEn
— Tenille. (@tenilleclarke1) September 10, 2022
“oh we going to popeyes tonight,” joked a third commenter.
oh we going to popeyes tonight pic.twitter.com/p8ccXy5vX8
— RIPPING THE BONG WHILE I TWEET (@ScOOpisHIGH) September 10, 2022
Another user came to Chick-fil-A’s rescue: “Community as in area. See their previous tweets from at least a week ago,” they posted with a screen recording of other instances where the company used the term “community.”
Community as in area. See their previous tweets from at least a week ago pic.twitter.com/BqttnkvG1O
— Mgzdailydoses (@mgzdailydoses) September 10, 2022
According to the Today Show, Chick-fil-A responded to the backlash and offered an explanation: “The response was a poor choice of words but was not intended in any way to be insensitive or disrespectful,” said a spokesperson. “We often use the term ‘community’ in a broader sense to talk about places where we operate restaurants and serve the surrounding community.”