Uplifting Communities Through Inclusive Retailing with Matthew Lafone

Today’s market and consumer behavior are more dynamic than ever before and uplifting communities through diversity and inclusivity in retail is the need of the hour. In the sneaker business especially, customer’s have many choices. Because of this, sales is no longer just about the quality of the product or accessibility, it’s about what the company stands for. According to The Athlete’s Foot President Matthew Lafone, retailers need skin in the game to remain competitive. By prioritizing diversity and inclusivity, community involvement, and rebranding as a socially conscious business, retailers can clarify their brand identity to consumers, driving brand loyalty, customer retention, and a more consistent customer experience.

Check out the full episode to learn more:

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